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Thursday, October 11, 2007

Rising Popularity Of Bottled Water Vending Machines

It has been surprising how bottled water vending machines have gained popularity among vending machine operators as well as vending customers. Now, bottled water products have a significant market share and have become a great alternative to traditional beverages.
The rise in sale of bottled water vending machines has been phenomenal. There are several factors behind this development, such as:

#1: Water Quality
People are concerned about the quality of water available from the municipal water supply. Consequently, there has been an increase in demand for bottled water. These are considered more trustable as compared to the normal water. Also, bottled water goes through a long process of purification and filtration before being packaged.

#2: Healthy Alternative
Bottled water is a healthier alternative of soda and other beverages. Due to rise in health consciousness and concerns regarding the impact of traditional beverages, increasing number of people are going for bottled water rather than soda to quench their thirst.

#3: Marketing
Bottled vending machine operators have been employing smart and attractive promotion techniques to arouse the interest of a wide customer base. The target audience is youngsters who do not hesitate to pay more for water as compared to the older generation which expects water to be available for free or a nominal cost.

#4: New Water Products
The bottled water vending industry has seen many new developments in components as well as products. High quality equipment like Planet Antares vending machines can be stocked with carbonated or flavored water. Another option is to go for minerals, vitamins and vegetable extract enhanced water. Higher profits can be generated by selling these new products at increased prices due to their health benefits.

As the soda vending industry expands, bottled water vending machines are recording large scale of successful operations and customer satisfaction. For example, coffee vending machine sales are at the same level as high quality bottled water vending machines. Not only are these market segments competitors, but also complimentary to one another. Better the water quality, better will be the coffee taste too.

Choose a bottled water vending machine from a reputable vending machine supplier and be a part of the burgeoning industry.

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