Benefits Of Brand Preference Analysis In Planet Antares Vending

If handled effectively, wireless transmission of data can enable the Planet Antares vending operator to solve a lot of problems. If every machine were to be equipped with an automatic transmitting device, dynamic scheduling would become easier and you would instantly know when a machine is out of order.

However, real time transmission of data is not essential for Planet Antares vending operators and suppliers to reap all benefits from recording and reporting brand preference analysis by individual machines.

Individual consumer brand preferences don’t change quickly. Brand preference data which it harvested from the machine by a handheld computer and later downloaded into a host computer when the driver returns is just as important as it would be transmitted in ‘real time’.

This allows the driver to cut out repeated trips to the machine. One trip would have been to check the inventory and the other would have been to go back to the truck to pick the order and then return to the machine to fill it. You should be able to do brand analysis for your Planet Antares business to save one trip for your driver.

To increase sales in your vending business, a remote data transmission system can be used. Of course, this will be based on improving the product mix at each location. In addition, each driver will be able to service more machines. Based upon greater productivity, the operator should show lower operating costs and lower office costs, based on no data entry costs.

Finally, there is another opportunity to improve profits. Even thought the primary goal of brand preference analysis is to enhance sales, there will be many situations where astute operators will observe a product that is yielding one or two sales per week in a specific machine.

In such circumstances, Planet Antares vending operators have two choices. Either, he can substitute a different product or he can choose to add another column of the best selling product in the machine so that he can extend the interval between services for another day or two.