Popularity Of Planet Antares Vending Machines

In America, vending machines are immensely popular. Look around and you will find them almost everywhere. They have been in existence in America since 1888 and have come a long way. These machines are not just popular but amazing as well.

From its modest origin, the vending machine investment has seen rapid growth over recent years. Every year, Americans spend a lot of money on buying vending machines and products such as those provided by Planet Antares Corporation, and now it is a 40 billion dollar industry.
You can find vending machines in various kinds of locations like:

• Schools
• Hospitals
• Factories
• Business offices
• Hotels
• Restaurants
• Doctor clinics
• Subway stations
• Airports

Think of any place and you can find a vending machine placed there. This is the kind of popularity they enjoy. At least one thing is clear. Whenever you feel like having a snack or beverage, you can just insert money in the vending machine and get it. No need for any lengthy procedures when a vending machine is close by. It won’t be hard to spot one near your workplace or home these days.

Planet Antares vending machines have become so popular that they are not just vending conventional products but also dispensing tampons, cigarettes, beer and recently, even digital items like i-pods. Most of the things that you can think of easily can be found in a vending machine. The variety of products in vending machines will only diversify and increase in the future.

The success of the vending industry can be attributed to the combined use of technology and mechanism in different vending machines. Technology has made the vending machine easy to use and access. A customer will prefer not the waste any time in getting a cold drink, when he is feeling thirsty. This is what vending machines like Planet Antares machines can do for you. You don’t need to put in too much capital for starting a Planet Antares vending business. They offer great programs wherein payment for equipment can be made in easy installments while you setup and run a successful vending business.

Dual Customer Focus In Vending Business

For vending business promotion, there are several things that you need to keep in mind. The first step is to know your target audience to whom you want to spread your message. Actually, there are two groups of people that you need to target:

• The ones who make decisions about the vending service
• Everyday users of your Planet Antares vending machines

The majority of the people, who take the decision regarding the vending services used by their companies, tend to be either personnel managers or purchasing managers. In a workplace, the actual consumer of the products is an essential group to reach.

It is important to make your Planet Antares vending operations stand apart from the competition. There are a number of things that can make you different from other vending operators. It can either be the freshness of your products or the use of technology. High quality products and services can be the key to stand out from the crowd.

Communication media
There are various forms of media that are used to promote your business. While some are more appropriate for business to business companies, others need to be considered for their effectiveness and results.

Print communication media includes magazines, newspapers and yellow pages. Broadcast media involves radio and television. Business to business companies include vending and office beverage operators and cannot justify investment in these consumer oriented media. They usually communicate via a direct sales force through sales calls or direct mail.

Dual purpose assets
Delivery and service vehicles and vending machines are two forms of media that very few people use and everyone has available. These assets can be transformed into forms of media to promote the message of your Planet Antares vending operations.

When you compare it with other forms of brand promotion and advertising, it is very inexpensive to use these assets. Vehicles can also be used to promote the company to prospective and existing customers. Planet Antares vending machines can also be used as an advertising and reinforcement tool.