Dual Customer Focus In Vending Business

For vending business promotion, there are several things that you need to keep in mind. The first step is to know your target audience to whom you want to spread your message. Actually, there are two groups of people that you need to target:

• The ones who make decisions about the vending service
• Everyday users of your Planet Antares vending machines

The majority of the people, who take the decision regarding the vending services used by their companies, tend to be either personnel managers or purchasing managers. In a workplace, the actual consumer of the products is an essential group to reach.

It is important to make your Planet Antares vending operations stand apart from the competition. There are a number of things that can make you different from other vending operators. It can either be the freshness of your products or the use of technology. High quality products and services can be the key to stand out from the crowd.

Communication media
There are various forms of media that are used to promote your business. While some are more appropriate for business to business companies, others need to be considered for their effectiveness and results.

Print communication media includes magazines, newspapers and yellow pages. Broadcast media involves radio and television. Business to business companies include vending and office beverage operators and cannot justify investment in these consumer oriented media. They usually communicate via a direct sales force through sales calls or direct mail.

Dual purpose assets
Delivery and service vehicles and vending machines are two forms of media that very few people use and everyone has available. These assets can be transformed into forms of media to promote the message of your Planet Antares vending operations.

When you compare it with other forms of brand promotion and advertising, it is very inexpensive to use these assets. Vehicles can also be used to promote the company to prospective and existing customers. Planet Antares vending machines can also be used as an advertising and reinforcement tool.