Packaging-Its-Necessity-In-Vending

Vending is a customer oriented business. Vending machines are known to create impulsive buying in customers. Hence selection of products becomes very important. Your product should be able to sell itself. This is possible only if the product is neatly packed and looks pleasing to the eye. An attractively packaged product will be able to grab the attention of customer and thus create a need to buy.

What is packaging? The typical definition of packaging goes this way Packaging is the art of enclosing or protecting products before they are sent for distribution, storage, sale or use. Besides making the product look attractive, packaging is done in order to protect the product, prevent from contamination, and create convenience during transport, security and most importantly as a marketing strategy. Whatever reason you may attribute, from a sales point of view packaging is done to attract customers and thus enhance sales.

Packaging is helpful to the customers in the following ways:

• Customers tend to judge a product by its looks.
• Sometimes attractive packaging urges customer to try the product.
• Packaging acts as a shield and protects product from damages.
• Packaging highlights the features of the product

Packaging is also one of the marketing strategies which help in driving sales of a product. Packaging makes the product easily noticeable to the customers. Product manufactures use this technique while packing products. There are three elements that play crucial role in product packing.

• Color: Colors are often related to emotional status of an individual. The products in your machine should be in such a way that they are able to grab the attention of customers even from a far off distance. A vending machine that offers bright colored products is capable of tantalizing customers who are forced to take a closer look and thus purchase the product.

• Graphics: People are more familiar with branded products, so marking the machine with logos, pictures or fonts can attract customers.

• Shapes and sizes: Some products come in standards shapes and sizes. These make help customers in distinguishing these products from those of its competitors. However, manufacturers have started making changes in them. For instance, soft drink cans are made more slender and taller than their previous forms.

Thus packaging not only enhances the beauty of the product but also shoots up your sales.