Is Advertising Necessary In Vending Business?

What is advertising? What is its necessity in a business? This is something most vending operators would like to know. Advertising is a mode of communication that tries to persuade customers and potential customers to purchase one or more products of a particular brand. In fact, it acts as a catalyst between target audience and the products and services operators are trying to sell. Advertisement ensures guaranteed response from audience and helps in establishing a concrete source of revenue for the operator.

When it comes to necessity of advertising, over the past few years it has been observed that advertising has been able to create awareness in the minds of customers and create an instinct in them to purchase a product. The impact of advertising has been so high, that customers have started associating products with the ads they watch. With more and more medium for advertising increasing, businessmen and customers are enjoying the benefits.

With a guarantee of huge returns, companies are also ready to spend huge money on various modes of advertising. Besides the traditional forms of advertising like newspaper ads, several latest options like TV, Websites, yellow pages, classifieds, banners, coupons and posters several other means are available. Internet is the latest entrant in the filed of advertising. Net browsing has enabled people to update themselves with every minute detail just at the click of a mouse.

The role and necessity of advertising undoubtedly depends on the kind of products you vend. For instance: if you are selling a branded product, you need not spend any additional amount on advertising as the company would take care of everything. But on the other hand if you are dealing with unbranded products, you may need to resort to yellow pages or news paper classifieds. The scale of operation also determines your choice of advertising tool. In case you are operating on a small scale, yellow pages may be sufficient but in case you have several machines located in various places, you may have to make use of internet.

Whatever may be the case, advertising is definitely going to impact your business by popularising your business and thus spreading your reach. Contact Planet Antares to plan advertising for your vending business. They assist you in planning your advartizing campaign after analyzing your business needs. Planet Antares Inc provides state-of-the-art vending machines across US and Canada.

Vending Evolution

Use of Vending machines was initially limited to dispensing certain selected products only. But over a period of time, these machines have been widely used across the globe. During its journey, vending machines have undergone several changes. To begin with coin operated vending machines were used. The defects in these machines led to introduction of electronically and technologically advanced machines.

Vending operators and manufacturers are immensely benefited by these technological advancements. Encouraged by technological advancement, manufacturers have continued to produce better and improved versions of vending machines. But before you decide to take up this business, make sure you are understand the ins and outs of this business thoroughly.

Before taking up this business, operators should always keep one thing in mind. Vending is a customer oriented business. So, choose a place that is visited by large number of people. Such places generally include restaurants, parks, malls, bus stations, pubs, schools, grocery shops etc. Your job does not end in finding most populated place. You should also ensure that the choice of the place suits the product you are going to vend. The best location for your machine will be those places where people wait for several hours. Vending sales is not compulsive buying, it is generally impulsive buying. Most buyers either get attracted to the machine or the products offered for sale. Thus they instantly buy it.

After choosing the location and placing your Planet Antares machine, your next step would be to choose the product which you would like to vend. Products like soda, ice creams need to be stored in cool places. So choose a machine that best fits the product you are going to sell. It might be surprising to hear that the looks of your machine also influences the success of your business. A stylish, good looking and clean machine like the one from Planet Antares is likely to attract more customers towards it. Make sure that your machine is properly maintained and interesting to look at.

These things if kept in mind can bring you huge success.

How to Enhance Profits in Vending Business

Why do we take up new business ventures? Besides social objectives, we all look for monetary benefits. This is nothing but profits. How can we increase profits? Profits can be maximised either by increasing sales or reducing costs. Reducing costs is not as simple as stated. So, the best option is to enhance sales.

In case of vending business sales can be increased by placing the machine in the best location. For this to happen, operators need to do thorough market research and identify new and prospective locations with maximum customer traffic. Operators also need to get themselves updated on a timely basis with latest products that are introduced in the market.

Unlike olden days, modern customer’s needs tastes and preferences keep changing with changing times. Some of them even like to try new products every time. Keeping these things in mind operator needs to make necessary changes in the products and services they offer. Thus they can boost their sales.

Besides these standard approaches, there are few tips from Planet Antares that can guide you towards success. Some of them are mentioned below:

• Proper maintenance of vending machine can ensure longer life span. Hence regular servicing and replacement of slow moving and outdated products is very crucial.

• Perfect vending route schedule helps you in making optimum utilisation of time.

• Make sure you know the basic repair and maintenance jobs. This can help you offer uninterrupted services to customers.

• Always purchase new vending machines since they are more efficient and come with latest features.

• The choice of your machine should be made based on your target customers.

• Choose the right product. Go for those products which have maximum demand or those which have been newly introduced to the market (Example: health/natural foods).

• Location also influences your sales and there by your profits. Hence thorough market research is recommended before finalizing on the location

• Always dispense those products that have longer expiry dates for selling.

• Visit your vending machines on a regular basis. This helps in collecting cash and checking the functionality of machine.

Profit maximisation would no more be a dream if these tips are properly followed.